The Flake that makes a Mr Whippy into the iconic "99" just so happens to be — 99mm long. That's 4 inches, give or take one of the crumbliest of crumbs. They go together well because if there are two things that will melt in your mouth, it's a Flake and a Mr Whippy.

This makes the Mini Album the smallest of small things. Pocket-sized. Bijou.

But this is no ordinary album… this is a reduced-size duplicate of a main album. We don't really know how they manage this at the print lab, but suddenly everyone can have a little copy of your wedding album in their pocket.